Stop the Court Hog

When a member joins your club, it comes with an expectation they will be treated the same as every other member. Bottom line – no preferential treatment. If members are not able to have the same access to opportunities as others, they will begin to question why, and their perceived value of their membership will…

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What are your “side perks”?

When a member is looking for a club to join and play at they look at your overall amenities and what I like to call “side perks”. Does your club provide high quality teaching pros to help improve or teach them the fundamentals?  Does your club provide resources so they can practice on their own…

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Time is a Precious Commodity

In today’s fast paced world, time is a precious commodity. One of the quickest ways to frustrate your members is to make them feel that you are costing them time.  If a member is paying top dollar to be part of your club, they are paying for court time, access to events, social connection, and…

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Maximizing your Tennis Clinic Participation

Are you struggling with registration and sign ups for socials, clinics, and other events?  It comes down to one word – Awareness.  90% of all club owners promote their events in two ways, a weekly or monthly newsletter, or a printed flyer on a cork board. Since most newsletters arrive in a member’s email inbox…

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The Importance of “Instant” Availability

Members, guests, players, spectators, consumers – call them what you like but these are the  people who pay to use your facility and buy your products. Happy Members = Revenue. Member Problem: NO Accessibility (and Visibility) to the Availability of courts. With anything that someone pays for, they expect to have immediate access to it.  If that…

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Your Members Want to Improve

The majority of club members want to get better.  Even in social matches, people are naturally competitive. So how does this relate to member retention?  It’s an easy question to answer – members expect part of the value you are bringing is a way to provide them the resources to improve their game. Whether that…

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